4.6-star rating | Over 450 shop owners
Investing in advertising?
Make sure your website
knows how to generate sales.
Instead of wasting money on consultants or hours on trial and error, get direct access to a professional Google Sheets checklist for Conversion Rate Optimization (CRO). This is not a service, but your own digital asset. You purchase the spreadsheet once, and it remains yours forever to improve, measure, and see results.
Price of only NIS 299 plus VAT
Didn't improve conversions on your website? 100% money back
Payment available by credit card, Apple and Google Pay
Shopping Cart & Checkout
Converting product pages
Homepage and Category Pages
User Experience and Trust
Stop losing customers who have already decided to buy
Abandoned carts are the most painful lost profit. The table will reveal every possible point of friction in the payment process and provide clear and proven solutions: from creating a sense of urgency, through simplifying forms, to displaying security symbols that instill confidence at the moment of truth.
The Art and Science of a Winning Product Page
This is where the buying decision is made. The table will guide you on how to present each product in an irresistible way: formulating precise titles, using images and galleries that illustrate value, presenting social proof (reviews) that alleviate concerns, and a clear call-to-action button that leads to the next step.
To capture the customer from the very first second
Your homepage and category pages are your shop window. If they don't work, the customer simply won't proceed. With the help of our table, you will optimize every element: from displaying promotions, through correct visual hierarchy, to filtering and sorting options that make it easier for the customer to find exactly what they are looking for.
To build a brand that customers trust and return to
Beyond specific pages, there are fundamentals that affect the entire website: clear navigation, loading speed, perfect mobile responsiveness, and the presentation of trust elements. The table covers all these points to ensure that the overall experience on your website conveys quality, reliability, and professionalism.
I didn't believe that a few lines of text and a button in a different color would change my sales. A 27% increase in 10 days.
I bought it at noon, and by night I had already started implementing it. Today it's part of every work process for us.
Within two weeks, I got triple my investment back on the table. It's unclear how I worked without it before.
A store that sells. A store that wastes. What's the difference?
Most stores don't look bad, but a good-looking product page doesn't necessarily sell. When there's no clear information, when there's no order, when the questions the customer asks themselves in the first second aren't answered – there's simply no reason to stay. Every small change on the page, from additional photos to a call-to-action headline that overcomes objections, can make a real difference to the bottom line.
In the image below: a page before and after improvement. The same product, the same price, but completely different performance. This isn't a redesign; it's an understanding of what makes people click "add to cart."
Price of only NIS 299 plus VAT
Didn't improve conversions on your website? 100% money back
Your Shares
Maya Cohen
Marketing Manager for nutritional supplements
I've been a marketer for ten years and thought I'd seen it all. Preneuriat's table offers angles I'd never considered: from micro-copy on a checkout page to the order of elements on mobile. I then also used their paid promotion service and am very satisfied. Daniel is service-oriented and explains patiently.
Rotem Bailin
Founder of a jewelry brand
I didn't realize how much money I was leaving on the table until I went through the table item by item. I changed the button's location, added social proof and an FAQ, and within a month, revenues jumped by 42%. For me, this is a must-have tool for anyone selling online. Thank you very much to the Fernoright team! I highly recommend it.
Eliran Amos
Owner of a camping supply store
When we started, the conversion rate was 0.9%. After five upgrades from the table, we reached 1.7%. This almost doubled our profit without increasing our advertising budget by a single shekel. Highly recommended for anyone looking to upgrade their conversion rate without increasing their media budget.
Alon Levi
Founder of a sports apparel store
After years of 'cosmetic improvements' to the site, Franoright's table showed me where the money was really getting stuck. We sorted out the hierarchy and mobile images, and in the very first week, we saw a jump in revenue per visitor. Now their promotion team is also ensuring quality traffic, and the combination is fantastic.
Liron Eshel
Owner, lifestyle products studio
I thought my page looked great, but the table revealed small bugs that scare away buyers. The "add to cart" button was in the wrong place, a security icon was missing, and the text was too long. I fixed it in two hours and got more orders in one day than I used to get in a week. Highly recommended!
Guy Drex
E-commerce Manager at a chain
The table organized our workflow: every week, we choose three items, implement them, and measure the results. The conversion rate increased from 1.1% to 1.8% without increasing the advertising budget. Once I was satisfied, I met with Michael for social media consulting. A true VIP experience. Thank you very much!
Tired of guessing why
your website isn't selling?
Your product might be excellent, but the customer can't grasp it. Sometimes it's unclear copy, sometimes it's a lack of visual hierarchy, and sometimes crucial trust signals are simply missing at the critical moment. In most cases, it's a combination of all of these.
Our checklist helps you refine the customer's journey, expose where conversions are failing, and build a page that truly sells. No more guesswork fixes, but a clear method based on hundreds of mistakes and real insights from stores that have paved the way before you.
Not enough customers on the website?
Instead of guessing why it's not working, go through over 300 checkpoints that will help you identify exactly where on the site this is happening and why.
Hi, we're Daniel and Michael – the founders of Franoright. We have years of experience optimizing brands, campaigns, and e-commerce websites. In recent years, we've helped dozens of businesses sell more, earn more, and fully leverage every dollar spent on advertising.
We've worked on dozens of e-commerce sites, from small niche brands to Israeli chains, so we know exactly where websites are bleeding money and how to stop it. With Franoright's E-commerce Conversion Checklist, you can finally understand where your site is falling short and how to fix it.
Our checklist includes over 300 critical control points that will uncover bottlenecks in the purchasing process and help you increase your average order value and conversion rate within the first week. We're not talking theory.
We're talking results.
Questions and Answers
📈 Will the improvement actually affect my sales?
Absolutely. Stores with unfocused content or a non-converting structure may not be reaching their full potential. In most cases, several critical adjustments can be identified that significantly improve the conversion rate.
🛒 Is this only suitable for Shopify or WooCommerce stores?
Not at all. Our checklist is platform-agnostic – it's based on universal CRO principles. It's suitable for any system: Shopify, WooCommerce, Wix, Magento, BigCommerce, etc. What matters isn't where the site is built – but how it's built.
💸 My store generates less than 100,000 NIS per month. Is this relevant?
Perhaps even more. The earlier the store is in its development, the more crucial it is to prevent costly mistakes. Instead of wasting money on trial and error or investing in media that doesn't yield returns, this list saves you time, money, and frustration – and helps build a smart foundation for growth.
📋 I've purchased lists for conversion improvement in the past. How is this different?
Most checklists are theoretical or too general. What we created is a practical tool, based on hundreds of real improvements we've made to existing stores. Our approach comes from over 10 years of experience working with online businesses, with proven increases in conversions of between 20% and 300% – no tricks, just fixes that truly make a difference.
🤝 I offer digital services. Am I allowed to use this for clients?
Yes – under certain conditions. If you are a freelancer or an agency and you want to use the list as part of a manual CRO report or as a bonus for your clients, you can purchase an extended license through our customer service at Office@preneuriat.co.il
This license does not permit selling the list as an independent digital product, neither privately nor publicly.
🧠 Is the list also suitable for "difficult" niches?
The principles themselves – trust, friction reduction, social proof, FOMO – are completely universal. What changes from niche to niche is how they are applied. Therefore, instead of fixed recipes, the list teaches how to apply creative thinking to each item: what elements to emphasize, what customer questions to ask, and how to tailor messages to your brand's specific experience.
The tools exist – but smart adaptation + creative work are what will make the difference for complex or luxury products. If you want a focused brainstorming session for your niche, we would be happy to add a consulting hour or a bank of hours for practical implementation.
🛠️ What to do when you need technical adaptation or code?
Most of the fixes on the list can be implemented using pre-built apps/plugins (especially on platforms like Shopify or WooCommerce). If there's a section that requires code customization and you don't have a developer available, you can simply contact us – we offer a bank of hours for implementation at a cost of 350 NIS per hour (+ VAT).
During these hours, we will perform the necessary changes for you, verify that they are working properly, and provide a short report on what was done. The work is done remotely, with full transparency, and you will be able to track every hour allocated.